Yamar: I will remove my braces after the World Cup and promise to change my appearance and grow a beard if Spain wins the World Cup.

The 2026 FIFA World Cup has kicked off, and the much-discussed broadcasting rights dispute has finally come to an end. After numerous twists and turns and ongoing negotiations, Chinese fans can now follow the games through Xiaohongshu (Little Red Book). This quadrennial event will undoubtedly draw in even non-football fans. Even if you don't watch the games, you'll be drawn to the handsome players. Players also rely on their looks, and good looks contribute to popularity and online traffic. Who doesn't like attractive and eye-catching figures? This is similar to the logic of celebrities. The football world has seen many globally popular figures; David Beckham is a prime example. He ventured into entertainment and fashion, expanding his business, and even after retiring, his popularity remained undiminished, and he continues to be an idol for many fans and players.

Yamar's market value surpasses that of veteran players

Who are the newcomers? Recently, Yamal, the Spanish prodigy, has been generating a lot of discussion. His market value is tied with Norway's striker Haaland; young and with a bright future, his €200 million valuation surpasses that of French legend Mbappe, placing him third at €180 million. This young talent, still retaining a youthful innocence and playful personality, naturally attracts more fans. Moreover, the new generation of youth has long since lost the seriousness of adults, and their opinions are less filtered; it's precisely this authenticity that makes them so appealing.

First, remove braces; then grow a beard; preparing for a career change after the competition.

Previously, when asked by fans on social media when he would remove his braces, he replied that he would stop wearing them after the World Cup. It sounds ridiculous, but it is actually one of the iconic elements of his image. More than three years have passed, and it is still fresh in everyone's memory. Building a personal brand through fashion or facial features is nothing new. For women, it can be makeup or hairstyle. It just so happens that Yamar has braces. This contrast is so cute and funny.

It's precisely because of his memorable performance that he attracted advertisers. He's one of the most influential newcomers, appearing alongside Messi and Mbappe – three generations of top stars coming together – creating a highly anticipated scene that's sure to get the game going. He frankly admitted that if Spain wins the World Cup, he'll grow a beard, a transformation that's quite exciting to watch.

Image source: Internet