Honor of Kings: Capitalizing on the World Cup hype, they're giving away Liu Chan's football skin to boost player activity.

With the World Cup in full swing, major platforms are frequently reporting the latest results, leaving no detail overlooked. From a business perspective, this presents a huge opportunity. Companies are capitalizing on this hype, leveraging the event to promote their products. The food chain is seeing the purchase of collectible mugs featuring football stars. Apparel retailers, especially sports brands, are hiring athletes as spokespeople, and their collaborative jerseys are selling out. Everyone is wearing iconic football team jerseys, watching the games together in restaurants and bars, creating social activities that generate revenue for the food and beverage industry. Online, there's also content creation, commentary, and travel promotion – all the traffic translates into money.

Clever games, like Honor of Kings, could seize the opportunity to launch a football carnival event, giving away Liu Shan's genius goalkeeper skin. This skin happens to have football elements, allowing players to experience the World Cup atmosphere while competing online, boosting activity—a win-win situation. The Chinese server doesn't seem to have this plan. They already have a Messi-themed Pei Qinhu skin, and that star player set a record in this World Cup, scoring in seven consecutive matches and becoming the player with the most goals. If they were to bring it back during this period, the response would definitely be enthusiastic.

In addition, the game also gives away cash and a red envelope rain with 10,000 points to be won. Including the auction of an Apple phone, even without the World Cup title, the total value of the rewards is simply insane, far surpassing the anniversary celebration and the Spring Festival.

Image source: Internet