Honor of Kings: Its position as the world's highest-grossing mobile game has been overtaken, with strategy game Endless Winter taking the top spot.

2026-07-13 13:55

Honor of Kings: Its position as the world's highest-grossing mobile game has been overtaken, with strategy game Endless Winter taking the top spot.


Honor of Kings boasts immense revenue and earning power. Despite persistent rumors that this older game is nearing its end and that millions of players quit during season changes, its nature and function have long transcended the realm of games and economics. It has become a social and entertainment activity, an integral part of life, a platform for meeting people and making friends through shared topics, and a place to watch short videos when bored. The number of players who seriously climb the ranks is still in the hundreds of millions, though most adopt a more relaxed approach. With constant collaborations and skin releases across the Chinese and international servers, it consistently dominates the global mobile game revenue charts every month and every year.

Honor of Kings' competitors are not limited to MOBA games. Recently, new games such as card games and world exploration games have been emerging. As a result, the game has been frequently reformed and launched with more modes to cater to the needs of different players. It wasn't until Sensor Tower released the June global revenue ranking of Chinese mobile game publishers that it was discovered that the most profitable mobile game was someone else: the strategy game Endless Winter. With a Children's Day theme, it made a strong comeback, and its revenue soared by 11% in a single month, surpassing Honor of Kings.

Many players have no idea about it. "Endless Winter," or "Whiteout Survival," as the name suggests, is set in a snowy environment. Players need to develop their skills, build structures, form alliances, and engage in resource competition. The game is no longer just about fighting and pushing towers. It simplifies complex operations but still requires intelligence. It was launched in 2023 and has surpassed 300 million downloads.

Image source: Internet


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