Honor of Kings has partnered with JD.com's 7FRESH supermarket to launch a series of co-branded products and has also launched the "Plant Taro, Get Taro" activity on Honor of Ki

In the sweltering summer, Honor of Kings has once again embarked on a new cross-industry collaboration. Recently, the Honor of Kings operations team officially announced a partnership with JD.com's "7FRESH Supermarket," bringing the popular "Honor of Kings Farm" gameplay elements from the game into a real-world scenario, creating a brand-new interactive experience. This "Honor of Kings Supermarket New Arrivals" event not only continues the fun and interactive planting gameplay online but also launches several exclusive co-branded food items offline, allowing players to experience the unique charm of the Honor of Kings world in real life.  

The most captivating aspect of this collaboration was the integration of *Honor of Kings* hero character traits with summer food creativity, resulting in a series of fun and limited-edition merchandise. Nearly ten co-branded food items were designed around the hero's image, from the exquisite elegance of the "Gongsun Li Basque Cake" to the sweet cuteness of the "Xiao Qiao Strawberry Donut," and the natural feel of the "Yao Yao Deer Antler Bread," all perfectly capturing the character's essence. Furthermore, products with contrasting cuteness, such as the "Lu Ban Salt-Baked Soft-Layer Marinated Egg" and the "Bursting Ice Mochi," sparked heated discussions among players with their unique creativity, further enhancing the event's interactive appeal.  

In addition to the offline co-branded food offerings, this event also brought a brand-new online experience, further enhancing the connection between players and real-world scenarios. During the event, *Honor of Kings* officially launched the "Plant Taro, Reap Taro" interactive gameplay, allowing players to manage their own virtual farms within the game, planting taro seeds and participating in their growth and development. Lucky players also had the chance to win a "giant taro gift box" prepared by 7FRESH supermarket. This model, combining the fun of online planting with real-world rewards, truly extends virtual interaction into real life.  

To further enhance the event experience, Honor of Kings and 7FRESH supermarkets created exclusive interactive scenes offline, providing players with a more immersive experience. During the event, the 7FRESH store in Beijing underwent a special themed transformation, becoming a vibrant "Honor of Kings Farm" themed space for a limited time. The store's interior and exterior incorporated numerous game-themed elements and recreated a fun "mutant crop" installation, making players feel as if they were in the game world. The unique scene design attracted many players to take photos and also allowed ordinary consumers to experience the fresh feeling brought by this cross-industry collaboration.  

In this specially designed "King's Farm" themed store, players can not only purchase co-branded products such as Ali Basque cakes and Mengqi sparkling water, but also obtain a variety of limited-edition themed merchandise available only through offline channels. For players who enjoy collecting game IP merchandise, this summer collaboration is undoubtedly very attractive. Whether it's taking photos with friends in front of hero-themed installations or admiring fun displays like giant taro up close, consumers can experience the unique social fun of the King of Glory IP in a real-world setting.  

Overall, this collaboration between Honor of Kings and JD.com's 7FRESH not only innovatively combines a game IP with a physical consumer scenario but also further expands new possibilities for cross-brand cooperation. By connecting in-game interactive gameplay, food elements, and offline experience spaces, the event not only satisfies players' expectations for an immersive experience but also revitalizes traditional retail scenarios with a more youthful energy. This summer, bring your friends and your favorite food buddies to the real-life Honor of Kings Farm for a surprising summer harvest journey.  

Image source: Internet/Honor of Kings official website