Curry signs with Li-Ning, marking a 10-year partnership and launching his personal brand's global expansion.
2026-06-02 14:49
This collaboration not only covers the basketball shoe product line, but will also extend to casual sportswear and lifestyle products, while granting Curry the right to sign male and female athletes as well as a complete golf product line.
Sources revealed that Curry ultimately leaned towards Li-Ning after multiple rounds of brand selection, one of the key factors being his approval of the product's comfort and performance after trying on signature shoes from Jimmy Butler and Dwyane Wade.
Li Ning plans to simultaneously develop Curry Brand offline stores in the US and China, with negotiations recently completed by Curry's management team. Industry insiders revealed that the cooperation has been officially finalized recently, but the specific amount has not been disclosed.
Image source: Internet
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2026-06-11 17:20
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2026-06-11 16:54
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