There were no limited-time in-game currency rewards for the Farmers' Festival? Was it intentionally omitted? Or was there no plan to include a surprise? (Part Two)

Limited-time in-game currency is a reward that ordinary players dream of. After the store opens, you can choose from skins, items, and heroes. Although there are many old skins, the decision is in the hands of the players, not the planners. The ownership, style, level, etc. are all factors. It's inevitable that everyone has been looking forward to the Summer Farmers' Festival for a long time. After the Spring Festival, we are waiting for the summer vacation in August. Without limited-time in-game currency, we will feel bad. It's really hard to say in this regard. At least there are two items.

Whether it's intentional omission or a complete lack of surprise, the latter is the second reason. The usual promotional strategy for summer events is to announce the most enticing rewards to remind summoners to log in on time. On August 8th, to break the record for online players, revealing the trump card first would actually generate buzz, leading to heated discussions on forums, posts on social media, widespread sharing, and trending topics, proving that the game's popularity remains high. If there has been no mention of a related limited-time in-game currency event so far, it means there is no possibility of a sudden surprise.

Last summer's event was a warm-up for the 10th anniversary celebration.

This mindset isn't entirely the players' fault. In 2025, a limited-time in-game currency event was planned, leading to the subconscious assumption that this year would follow suit. However, the operational methods have been constantly evolving in recent years, with the developers continuously testing various approaches, such as casual modes, mahjong, farm games, and collaborations with the RPG *Honor of Kings*. Having tasted success, they expected a limited-time in-game currency event this year. Last year's break from the pattern was mainly due to the pre-anniversary celebration; events for the entire year had already been announced. To some extent, the summer limited-time in-game currency event served as a warm-up for the anniversary celebration, resulting in a more elaborate and frequent summer event. The lack of mention of the 11th anniversary in 2026 suggests a return to the original pattern.

Thinking in reverse, the decision not to mention the limited-time in-game currency event could be intentional. Releasing a teaser first to gauge player reaction serves as market research. If the response is enthusiastic, it indicates the limited-time currency isn't the core of the event and isn't generating much discussion. To win over players, this expensive item is given away as a prize, bridging the gap. The official statement already indicates they will be giving away critical hit points for the treasure hunt, which will automatically convert into regular treasure hunt tickets if unused. This move subtly popularizes Wu Zetian, removing the exorbitant price tag and making the skin easier to sell. It's truly difficult to guess what the developers are up to.

Image source: Internet